NGO says partnering with Momentum Media a game changer

NGO says partnering with Momentum Media a game changer

Non-profit organisation So They Can has thanked Momentum Media for supporting its education projects in Kenya and Tanzania to empower vulnerable children.

So They Can now supports 52 schools across Kenya and Tanzania

So They Can partnerships manager Emily Whitehouse said the non-government organisation’s (NGO) partnership with Momentum Media is playing a crucial role in helping it achieve its goal of changing the future of 36,000 children living in poverty by 2030 through education.

“Partnering with Momentum Media has been a game changer for So They Can, allowing us to connect with a diverse range of professionals who are driven to make an impact in their industries and the world,” she told Momentum Media.

“It allows us to harness the power of Momentum Media’s audiences to build awareness and inspire action.”

Momentum Markets director Alex Whitlock said So They Can was a natural fit for Momentum’s media business.

“We have coverage of a large proportion of Australia's business audience through our media brands and we are proud to use this influence to support So They Can and promote their outstanding work.

“So They Can is becoming well established with a number of the communities that we reach, particularly with our legal audience. We look forward to helping spread the NGO’s message further over the coming years.”

Momentum Media formed the philanthropic partnership with So They Can in 2020 to drive greater awareness of its outstanding contribution to children and female empowerment in Africa with its key professional audiences.

The partnership was formed to help raise funds and support the ongoing delivery of key programs.

So They Can is an international NGO aiming to empower some of the most vulnerable children through education in East Africa. Its localised management team works across three communities in Kenya and Tanzania and directly addresses 14 of the 17 Sustainable Development Goals developed by the United Nations, with a particular focus on quality education,equality, and no poverty.

The NGO has been working for 15 years in Africa and now supports 52 schools across Kenya and Tanzania, as well as the top ranking Mamire Teachers’ Training College in Tanzania, which it built in 2012 in partnership with the Tanzanian government to address the region’s extreme teacher deficit.

Ms Whitehouse remarked poverty is one of the main reasons for lost education globally, with many children being forced into illegal labour to support their families instead of learning in classrooms.

The future is particularly bleak for girls, who may be subjected to female genital cutting, child marriage, and early pregnancy. In Baringo County in Kenya, 85 per cent of girls will be forced into this future, often before the age of 13.

“We’re desperately working to change this with the support of partners like Momentum Media and our global community of supporters,” Ms Whitehouse said.

So They Can partnerships manager Emily Whitehouse

To raise valuable funds for the Baringo County community and empower vulnerable girls, Momentum Media participated in the #1HumanRace challenge (also named the #85for85challenge) to move 85 kilometres or for 85 minutes throughout March to support girls suffering from these practices.

Participants ran, walked, and cycled over 800 kilometres during March, ultimately raising $2,460 for So They Can (this includes the amount matched by Momentum Markets).

They had access to their own fundraising page as well as the option to share their progress on their social media platforms and blogs.

According to its 2023 annual report, So They Can reached remarkable milestones in 2022, with partnerships forming the basis of everything it does and ensuring its endeavours are scalable and sustainable.

Some of the achievements include:

  • Partnered with 47 schools to deliver projects
  • Reached 25,064 students through its education programs
  • Constructed or renovated 58 classrooms
  • Trained 58 teachers
  • Provided business skills training to 342 women
  • Assesses and treated 12,668 patients
  • Distributed 10,914 sanitary pads
  • Trained 6,508 adolescents on sexual and reproductive health and rights

“Our holistic approach ensures all stakeholders are identified and play vital roles throughout our work — from the parents, teachers and school management board, to the broader community, all levels of government and our dedicated global network of supporters and ambassadors,” Ms Whitehouse said.

She recently participated in wealth brand InvestorDaily’s ESG Summit 2023 in Sydney and Melbourne, where she highlighted the role that educating girls plays in addressing the climate emergency.

Letting their hair down

To celebrate its achievements, So They Can is hosting a party on Friday, 26 May 2023 at Boogie Mountain in Sydney.

Themed ‘A Touch of Disco’, the party will include a silent auction to raise funds for projects in Africa.

“You’ll get to meet the team and learn more about the incredible impact this NGO is having to empower East African communities out of poverty and make education accessible for every child,” Ms Whitehouse concluded.

For more information about the party, click here. Tickets are selling for $85.

For more information about So They Can, click here.