Over 400 brokers and mortgage professionals attended digital marketing events in Perth and Adelaide this month as the industry looks to sharpen its skills.
The Adviser’s digital marketing boot camps were held in Perth on 17 November and Adelaide on 19 November. The one-day interactive boot camp equipped brokers with the necessary tools to execute and grow a low-cost, high-return digital marketing strategy.
Astute broker Robert Craig was an attendee at Adelaide’s boot camp and said one of his biggest takeaways was how to effectively use videos to promote his business.
“Also little things like testimonials,” Mr Craig added. “I hadn’t got around to doing those things but I’m looking forward to the Christmas break when it quietens right off to get this going and get the videos going.”
Mr Craig said it’s now more important than ever for brokers to immerse themselves in digital marketing.
“Chances are that’s where clients will look for their finance brokers so it’d be very naïve to let yourself not be part of that.”
Meanwhile, Finance Corp’s Jodi Carle attended Adelaide’s event and said all brokers should be tapping into the opportunity to learn more about digital marketing benefits.
“It is a very cost effective means of marketing to both your existing clients, contacts or future referred sources, that either require finance solutions now or will do in the future,” she said. “It needs to be integrated, planned and requires a consistent approach.
“This boot camp provided all the tools in order to do that to enhance your brand, rather than damage your brand with an ad hoc approach.”
Ms Carle has encouraged brokers to attend future digital marketing boot camps, noting that the event is particularly useful for those who use social media within their business.
“Social media is ‘electronic word of mouth’ which keeps you top of mind with existing clients, facilitates warm leads and helps to grow your business,” Ms Carle said.
“I will be going again next time it is advertised, as this area will keep evolving and you need to stay on top of new innovation [and] changes to existing social media which will affect the way you use and interact with these mediums.”
Feedback provided to The Adviser revealed that 84.6 per cent of brokers at Perth’s event would attend the digital marketing boot camp again, while the same could be said about 72.7 per cent of brokers at Adelaide’s event.
For more information on The Adviser’s digital marketing boot camp, click here.