How to Write a Submission

The criteria are the guidelines judges use to assess submissions. Read each question carefully and answer with accuracy and clarity, ensuring your response demonstrates how you meet the requirements of the category.

Follow the requirements of the awards program and answer the questions directly.

Structure your response with a clear beginning, middle and end. Avoid going off on tangents and make your answers easy to digest.

Where relevant, support your story with data, statistics, measurable outcomes, case studies, testimonials and recommendations.

No one can tell your story better than you. Use your own words and write in the first person so your submission feels genuine and personal.

Avoid making your entry sound like generic marketing copy. Your experience, perspective and achievements should come through clearly.

Make your success measurable wherever possible.

Consider including relevant figures around financial performance, client growth, team growth, efficiencies, business development or other measurable outcomes.

Supporting documents and independent evidence can help demonstrate the strength of your claims.

Stay within the word limit for each question and avoid repetition.

Use the available space to provide meaningful information rather than relying on phrases such as “see above” or directing judges to lengthy attachments instead of answering the question.

Choose referees who can provide meaningful insight into your achievements and professional impact.

Where possible, independent third-party references can provide additional credibility compared with references from supervisors or close colleagues.

Spelling, grammar and small errors can distract from an otherwise strong submission.

Start early enough to give yourself time to step away from your work and review it with fresh eyes.

Consider asking a colleague, friend or professional writer to proofread your submission before you submit it.