Momentum Media has been awarded three major industry accolades at the Australian Magazine Awards 2017, rounding out a stellar quarter that also saw the business secure four awards at Mumbrella’s Publish 2017 in October.
At the Australian Magazine Awards breakfast function on Friday the 24 November, Lawyers Weekly secured the gong for Business Magazine Brand of the Year, with The Adviser’s Better Business Summit recognised as Business Event of the Year.
Archer Platforms, part of the Momentum Media family of businesses, also secured the Publisher Innovation Award for its content amplification platform Spike – which connects advertisers with high-net-worth individuals, professionals and business decision makers.
In securing Business Magazine Brand of the Year, judges said Lawyers Weekly “had a strong strategy in a niche category, showing growth in both revenue and audience”.
Archer Platforms’ Spike also received praise from the judges who said Momentum Media “had shown huge vision for a business-to-business publisher to connect advertisers to highly-engaged niche audiences across its specialist portfolio”.
Alex Whitlock, director of Momentum Media, said the depth of talent, ideas and a passion for innovation was central to the success of the company’s brands.
“We’re always driven to re-think, re-engage and re-energise all of our brands to ensure they’re constantly delivering value to our readers, communities and stakeholders – and meeting the demands of the evolving markets we work within.
“Lawyers Weekly and The Adviser are the dominant force in their respective sectors, and play a central role in shaping the growth and development of those markets.
“Their recognition on a national stage against some very established and highly-credible competitors bares testament to their connectivity, the depth of industry knowledge of its editorial and sales teams, plus a holistic approach to delivering quality content across multiple platforms.
According to Whitlock, Archer Platforms’ award for publishing innovation with Spike showed the potential for the product, which was conceptualised less than year ago.
“Offering access to the entire Momentum Media stable of brands has been the guiding principal in shaping growth of Spike, and the platform has resonated with advertisers seeking to connect with this hard-to-reach audience.